iPhone Lite Version Upgrade

I have a lite version of my application. I want to include a link or something that sends the user to the App St开发者_C百科ore so they can purchase the full version of my App.

I do not want to do that In App Purchase program though.

Is this allowed, just want to make sure, i'm not seeing anything definitive online.

You can make a link to your full version app in the App Store. There's nothing wrong with that. It won't count as an In App purchase, it will count as a regular App Purchase.