Can a company have several "labels" in App Store?

(Not sure if this is completely on topic for stackoverflow - if not, let me know!)

We'r开发者_运维技巧e considering setting up a "label"/sub-brand for our company on app store. Has anyone else tried this? Do you need to set up a separate bank account etc to do so?

(I've googled, and tried mailing Apple, but no luck).