Why does our implementation of the Facebook Like button only post a URL on a user's Facebook profile?

We thought we added the proper tags to enable Facebook to display our Likes in plain english, such as:

Bob likes Why We Sold Tec开发者_如何学JAVAhCrunch To AOL, And Where We Go From Here on TechCrunch

However, Facebook is only posting:

Bob likes http://techcrunch.com/2010/09/28...

Some guidance would be greatly appreciated. Thanks for your expertise.

Uhh.. are you forgetting to write the link text?

Why We Sold TechCrunch To AOL, And Where We Go From Here on TechCrunch