Is it good idea to use URL names with special characters? [closed]

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Is it good SEO to have URL's (page names) with non-english characters like Chinese names in URL's?

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from a SEO perspective

GENERAL URL RULES:

• all URLs on an a webproperty must be according to these rules (listed in priority)

1) unique (1 URL == 1 ressource)

2) permanent (they do not change)

3) manageable (1 logic per site section, no comlplicated exceptions)

4) easily scaleable logic

5) short

6) with a targeted keyword phrase

the targeted keyword phrase is the least important - but it's still important. if you can have a short, scaleable, manageable, permanent, unique URL logic - with non-english characters, then go for it.

there are benifits if the URL match the search term, as the search term gets highlighted in the SERPs, additionally the URL is the most used anchor text (as people tend to copy & paste URLs), so you get a cool anchor text if you use the keyword (in whatever language) in the URL, also the URL keyword is seen as content and adds context to the page, another SEO plus.

so yeah, go for it, but only if it does not work agains principle 1 to 5

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As of June this year ICANN have approved the use of chinese characters in domains without the use of .cn at the end.

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I wouldn't, for a simple reason: E-mail.

The e-mail protocol does not (yet?) include those characters. So if your domain would be www.äüö.com, you could not use the mail addresses <...>@äöü.com.

See the first comment for a work-around.

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No it is not. First, you will have problems registering your domainname in the dns system (you have to resolve it to punycode)

Second, Googlebot and BingBot value keywords in URLs very much (PageRank), which unforunately won't be recognized if your URL is punycode/whatever encoded (well, maybe Google fixed it, but MS probably won't for another year or two).

Third, as far as pagenames are concerned, the browser will have to support these languages, which is not certain for anything that isn't english.

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Simply no... First of all, SEO wants your url to be easily accessible, and i am not sure if people writes an url easily like:

www.çakıöğünüveşarkı.com

So first of all, your url will be so unfirendly... This site is a simple tool for url chech for SEO...

Most web based frameworks supports slugification of your page names isto accessible urls.

So, 1- keep your urls accessible 2- define your page title and meta tags so spiders reas them properly since meta tags do not have any problem with special characters...

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I am not very sure about SEO. But since you have tagged it with usability, I wish to add that it won't be a very good idea. It will be next to impossible for someone with non chinese keyboard layout to type your url. Unless it is extremely important in SEO, I would advice you to stay away from it.

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If most of the users are Chinese who search in native language the answer is YES

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URLs cannot contain non-ASCII characters. But it is possible to encode non-ASCII characters in ASCII.

In the domain name part, you can use IDN. I don't know how well-supported that is, but it's there.

In the path prt, you can use the % escape notation on unicode codepoints. This is well-supported by current browsers, and understood by search engines - so it is indeed good SEO. We're using it for European accented characters, and it all works fine.