Escape Character in SQL

Please forgive me as I am a bit of an sql noob. I am trying to do an insert using the following but am having a problem with the apostrophes. I have a lots of records to insert but many have the same problem. Is there a way of escaping them?

INSERT INTO  [dbo].[tb_Chefs] ([ChefHotelID], [HotelID], [ChefID],   
     [Position],开发者_开发知识库  [GroupID])  
VALUES(N'b809a86e-f7f2-45b2-a240-0049f51509d7' ,N'14481', N'624', 
     N'Chef d'atelier', N'331')
GO

Any help much appreciated.

'Chef d'atelier' becomes 'Chef d''atelier'

Just double them up

If a character string enclosed in single quotation marks contains an embedded quotation mark, represent the embedded single quotation mark with two single quotation marks.

You can also you the ESCAPE clause. This allows you to define your own escape character.

Use something like this instead

INSERT INTO [dbo].[tb_Chefs] ([ChefHotelID], [HotelID], [ChefID], [Position], [GroupID])
VALUES("N'b809a86e-f7f2-45b2-a240-0049f51509d7'" ,"N'14481'", "N'624'", "N'Chef d'atelier', N'331'")

OR you could store the values you want to insert in a variable first and then use the variable in the SQL statement instead of the raw value.