UITableViewCell repeats after scrolling

I am not sure why my UITableViewCell's are repeating after the user scrolls?

    - (UITableViewCell *)tableView:(UITableView *)tableView cellForRowAtIndexPath:(NSIndexPath *)indexPath {

        static NSString *CellIdentifier = @"Cell";

     ChartlyCell *cell = (ChartlyCell*)[tableView dequeueReusableCellWithIdentifier:CellIdentifier];
     if (cell == nil) {
      //cell = [[[ChartlyCell alloc] initWithStyle:UITableViewCellStyleDefault reuseIdentifier:CellIdentifier] autorelease];
      cell = [[[ChartlyCell alloc] initWithStyle:UITableViewCellStyleDefault reuseIdentifier:CellIdentifier andDelegate:self] autorelease];
     }


     ChartlyObject *myChartlyObject;
     myChartlyObject = [self.items objectAtIndex:indexPath.row];

     cell.usernameLabel.text = myChartlyObject.userName;
     cell.bodyLabel.text = myChartlyObject.chart_message;
     [cell.messageLabel setText: myChartlyObject.chart_message];
     cell.timeLabel.text = [Utils toShortTimeIntervalStringFromStockTwits: myChartlyObject.created_at];
     [cell.chartImage loadImageFromURL:[NSURL URLWithString:myChartlyObject.imageThumbnail]];  

        return cell;
    }

This is how the cell is being created:

-(id)initWithStyle:(UITableViewCellStyle)style reuseIdentifier:(NSString *)reuseIdentifier andDelegate:(id<NLabelDelegate>)ndelegate{
    if ((self = [super initWithStyle:style reuseIdentifier:reuseIdentifier])) {
        // Initialization code
  CGRect rect;

  rect = CGRectMake(77, 5, 200, 20); //CGRectMake(10, 5, 200, 20);
  usernameLabel = [[UILabel alloc] initWithFrame:rect];
  //usernameLabel.backgroundColor = backgroundColor;
  usernameLabel.font = [Utils getBoldSystemFontWithSize:14];
  usernameLabel.textColor = [UIColor colorWithRed:.368 green:.741 blue:.784 alpha:1];
  [self.contentView addSubview: usernameLabel];

  rect = CGRectMake(277, 5, 38, 20);
  timeLabel = [[UILabel alloc] initWithFrame:rect];
  timeLabel.textAlignment = UITextAlignmentRight;
  //timeLabel.backgroundColor = backgroundColor;
  timeLabel.font = [Utils getBoldSystemFontWithSize:14];
  timeLabel.textColor = [UIColor colorWithRed:.98 green:.65 blue:.01 alpha:1];
  [self.contentView addSubview: timeLabel];

  /*rect = CGRectMake(77, 25, 238, 68); //CGRectMake(10, 50, 238, 68);
  body开发者_开发百科Label = [[UILabel alloc] initWithFrame:rect];
  bodyLabel.font = [Utils getSystemFontWithSize:10];
  bodyLabel.numberOfLines = 3;
  bodyLabel.lineBreakMode = UILineBreakModeWordWrap;
  bodyLabel.textColor = [UIColor blackColor];
  bodyLabel.backgroundColor = [UIColor clearColor];
  [self.contentView addSubview: bodyLabel];*/

  rect = CGRectMake(77, 25, 238, 68);
  messageLabel = [[NLabel alloc] initWithFrame:rect andDelegate:ndelegate];
  [messageLabel setOpaque:NO];
  [messageLabel setBackgroundColor: [UIColor blackColor]];
  //[messageLabel setTotalheight:68];
  [self.contentView addSubview: messageLabel];

  rect = CGRectMake(13, 10, 48, 48);
  chartImage = [[AsyncImageView alloc]initWithFrame:rect];
  [self.contentView addSubview: chartImage];
    }
    return self;
}

UPDATE: What is odd, is that if I uncomment the bodyLabel block and comment out the messageLabel block the repeating cells don't appear anymore. I am not sure why and would still like to find a resolution

UPDATE #2 Only messageLabel gets repeated. All of the other labels do NOT repeat. Why is this?

Because you are re-using tablecells for proper memory management as you should be doing via dequeueReusableCellWithIdentifier :) This way you don't have a unique cell for every single cell you need. Instead you only have about 5 or 6 that get re-used over and over during scrolling.

When the cell comes back into view, you need to reset the state (i.e. update the info, labels, images, etc) of each cell based on whatever cell came into view.

One thing you can do is to remove all the views in the cell.contentView after you create the cell or dequeue it. Alternatively, you can create a custom cell with attributes for the labels that you can set to different values when you scroll down.