Online Advetisement/Banner Management System

I am developing site for online advertisements where sellers and buyers can come and sell/buy advertisements.

Just need to develop detailed statistics like click counts, from which page clicks are coming (one advertisement can be placed on many pages), from which position (top, right, left ...) click are coming (one advertisement can be placed in different position on singl开发者_Go百科e page) etc. I seen that most of the advertisement on popular websites has following format:

http://ads.stackoverflow.com/a.aspx?Task=Click&ZoneID=3&CampaignID=838&AdvertiserID=50&BannerID=1335&SiteID=1&RandomNumber=1463177307&Keywords=c%23%2c.net%2ccollections%2cdictionary%2chashtable

It has many parameters like ZoneID, CampaignID, AdvertiserID, BannerID, SiteID, RandomNumber, adid, adcrid, obid, obtid and way. I can use one advertisement (adid) in multiple pages. But can't figure out the way to distinguish between from which pages clicks are coming. How can I use such parameters to generate statistics which tell me the page from which clicks are coming?

I'm curious as to why you would want to reinvent this wheel?