iPhone app distribution: What name will appear on the AppStore?

Is there a way to change the name that displays on the AppStore, rather than the name associated with the credit card/apple ID associated with the developer programme?

For example, if my name on my credit card was foo, and the name on the apple ID was foo, but I actually want the name displayed on the AppStore (i.e. next to my App's name and开发者_如何学运维 details) to be bar.

BTW: The programme is individual.

Many thanks,

Jack

You will specify this in iTunes Connect when you are signing up for distribution.