Problem with a SQL statement

I'm trying to enter values into a database table using a form and a PHP function. The PHP seems to be fine as the SQL statement it creates looks okay, but the database always throws up an error. This is the SQL statement that my code has generated (with arbitrary values):

INSERT INTO Iteminfo ('itemName', 'itemSeller', 'itemCategory', 'itemDescription', 'itemPrice', 'itemPostage', 'itemBegin', 'itemEnd', 'buynow', 'itemPicture')
values ('gorillaz album', 'ben', 'music', 'new one ', '5.00', '1.00', '2010-03-15 14:59:51', '2010-03-16 14:59:51', '0', 'http://www.thefad开发者_开发问答er.com/wp-content/uploads/2010/01/gorillaz-plastic-beach.jpg')

This throws up an error both when I use the PHP function to evaluate the query and also when I use phpMyAdmin to enter the query manually. However, I can't see anything wrong with it. Can anyone shed some light on this? All of the fields are VARCHAR values, except for itemPrice and itemPostage (which are stored as DECIMAL(4,2)) and the itemBegin and itemEnd, which are stored as DATETIMEs.

Try

INSERT INTO Iteminfo (itemName, itemSeller, itemCategory, itemDescription, itemPrice, itemPostage, itemBegin, itemEnd, buynow, itemPicture)
values ('gorillaz album', 'ben', 'music', 'new one ', '5.00', '1.00', '2010-03-15 14:59:51', '2010-03-16 14:59:51', '0', 'http://www.thefader.com/wp-content/uploads/2010/01/gorillaz-plastic-beach.jpg')

Column names should not be quoted.

Don't quote the column names in the specified list after the table (itemName, itemSeller, etc.)

Per a comment above by middus, The 5.00 and 1.00 should NOT be quoted as they are decimals and not strings.

Your column names shouldn't be strings

try removing '' in column definitions