Where do I set properties in a VS 2008 Setup project?

I have a WinForms project in Visual Studio 2008, and I've created a Setup project for it. I can build this and it picks up the dependencies and creates the .exe and .msi. But I would like to customize it a little bit, for example by specifying my company name and changing the default 90s-style clip-art logo that appears when the installer executes. But I cannot find anything resembling a properties page where I would do any of this. If I ri开发者_StackOverflow中文版ght-click on the Setup project and go to Properties it just gives me options about the output file name, compression of the installer, etc.. Is there some other place I need to go to change things like my company name, the product name, and the image?

If you highlight the project, there will be new icons above the solution explorer.

These buttons are for the file system, registry, etc. Anything that is effected by the setup.