Why doesn't this program segfault?

What causes the output "Hello" when I enable -O for gcc ? Shouldn't it still segfault (according to this wiki) ?

% cat segv.c 
#include <stdio.h>
int main()
{
    char * s = "Hello";
    s[0] = 'Y';
    puts(s);
    return 0;
}
% g开发者_开发知识库cc segv.c && ./a.out 
zsh: segmentation fault  ./a.out
% gcc -O segv.c && ./a.out 
Hello

It's undefined behavior (might crash, might not do anything, etc) to change string literals. Well explained in a C FAQ.

6.4.5/6

It is unspecified whether these arrays are distinct provided their elements have the appropriate values. If the program attempts to modify such an array,the behavior is undefined.