Is there a ways to override the DevExpress filter choices in GridControl?

I am currently programming in Visual Studio 2010 within VB.NET and am using DevExpress v10.2, specifically WinForms. In the DevExpress GridControl at runtime you can click on the right side of the column header and choose which values in the column you want to show.

For example if your table contained:

Name1   Checked
Name2   Unchecked
Name3   Unchecked
Name4   Checked

Then if you click on the right side of the che开发者_StackOverflow社区ckbox's header you can choose checked (or unchecked) and it would display only the data that is checked (or unchecked). In this case with checked you would have:

Name1   Checked
Name4   Checked

I was wondering if there was some way to override the names so instead of letting me choose checked or unchecked I could override it with 'owned' and 'rented' or 'active' and 'inactive' based on what the checkbox represents in that specific column.

Edit

Working with DevExpress WinForms

You didn't specify which technology you were using; here are a couple options:

1. ASP.NET
2. WinForms