Adding an image to a custom cell subview

cellForRowAtIndexPath:

  CGRect nameValueRect = CGRectMake(80, 5, 200, 15);
            UILabel *nameValue = [[UILabel alloc] initWithFrame:
                                  nameValueRect];
            nameValue.tag = kNameValueTag;
            [cell.contentView addSubview:nameValue];
            [nameValue release];

...

 NSUInteger row = [indexPath row];
    NSDictionary *rowData = [self.computers objectAtIndex:row];
    UILabel *name = (UILabel *)[cell.contentView viewWithTag:
                                kNameValueTag];
    name.text = [rowData objectForKey:@"Name"];

This code is from a tutorial that I'm using which creates a subview within the cell to add some text.

However, what I want to do is instead of adding text I will place an image.

I tried UIImageView *pos开发者_运维技巧terValue = [[UIImageView alloc] initWith... oh there's no initWithFrame for UIImageView.

Perhaps, someone can explain the process for an image. Do I even need to set the frame size for a UIImageView? I would need to position it.

EDIT:

my new code:

UIImageView *posterValue = [[UIImageView alloc] initWithFrame:CGRectMake(0,0,105,175)];
        posterValue.tag = kPosterValueTag;
        [cell.contentView addSubView:posterValue];
        [posterValue release];

addSubView is not working for UIImageView. Says UIView may not respond to addSubView

It's addSubview not addSubView - case matters.