Maths behind web analytics

Are there any good r开发者_Go百科esources related to the maths behind web analytics? What are the key processes. Is there anything to explain how this maths gets turned into software?

Read Programming Collective Intelligence. It's a great book that will give you a lot of details.

Refer to Google Analytics FAQ HERE

There is a lot to web analytics. Just to give one example, I did a tutorial on Effective A/B Testing a few years back. And A/B testing is only one piece of in tracking and optimizing website performance.