How to get Android Application Name displayed in Advanced Task Killer instead of package name?

Mine displays as the xxx.xxx.com package name. Where do I set a property/attribute/whatever so that it will display the actual app name like the rest 开发者_开发问答of the apps in the list?

I have this before the 1st "activity" in my manifest:

<application android:icon="@drawable/icon" android:name=".BroadcastSMSApplication"
    android:label="@string/app_name">